marketing tactic

marketing tactic
Экономика: тактика маркетинга

Универсальный англо-русский словарь. . 2011.

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  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

  • Marketing ethics — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

  • tactic — tac‧tic [ˈtæktɪk] noun [countable usually plural] a method that you use to achieve something: • Aggressive advertising tactics may mislead consumers. • The union has used every possible delaying tactic (= something you do to give yourself more… …   Financial and business terms

  • tactic — noun ADJECTIVE ▪ subtle ▪ legitimate ▪ Some players see injuring their opponent as a legitimate tactic. ▪ devious, dubious, stealth, underhand …   Collocations dictionary

  • Email marketing — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Guerrilla Marketing — A marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service. Guerrilla marketing is different than traditional marketing in that it often relies on personal interaction and has a …   Investment dictionary

  • E-mail marketing — is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e mail sent to a potential or current customer could be considered e mail… …   Wikipedia

  • Database marketing — is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium,… …   Wikipedia

  • Cross-media marketing — is a form of cross promotion in which promotional companies commit to surpassing the traditional advertisements and decide to include extra appeals to their offered products..[1] The material can be communicated by any mass media such as e mails …   Wikipedia


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